Cardano at TOKEN2049 Singapore 2026: Baseline ‘Platinum' Sponsorship Proposal
This proposal seeks to catapult the Cardano ecosystem into the global spotlight at TOKEN2049 Singapore, the world’s premier crypto event and the ultimate nexus for industry amplification. The proposal requests **3,303,750 ada** (equivalent to **$792,900 USD**, calculated at an estimated rate of $0.24 per ada) to establish a high-impact, community-centric presence that serves as a dedicated stage for Cardano’s builders. A strategic takeover of Asia's most influential blockchain hub. By securing the second largest booth and a dedicated Cardano stage, we're giving builders something no other ecosystem offers at this scale. Free conference tickets, a stage to present, undeniable access to 25,000+ decision makers, high-value networking, and post-event photography and video coverage, all within the ‘Platinum’ sponsorship. Built by the community, for the builders, ensuring Cardano's technical superiority is matched by an unmissable physical presence. Putting Cardano builders at the forefront. The decision to present this as an independent proposal reflects EMURGO's direct response to community feedback. Following the submission of the combined Cardano Summit 2026 and TOKEN2049 proposal, DReps and community members raised legitimate concerns about the scale of the budget. In response, we have restructured the proposal, lowering the sponsorship from ‘Title’ to ‘Platinum’. This change reduces the overall budget while preserving the core strategic value of the sponsorship, demonstrating a collaborative approach to treasury management. EMURGO, headquartered in Singapore and holding a multi-year partnership with TOKEN2049 spanning 2022 through 2025, is very well-positioned to execute this sponsorship with maximum efficiency and impact.
Reasoning
Written after the vote was cast
What this asks for, and from whom
3,300,000 ADA for the baseline Platinum sponsorship of Cardano at TOKEN2049 Singapore 2026.
What would have to be true for this to be a good use of treasury funds
Presence at the largest events in the industry is table stakes for an ecosystem trying to attract enterprises and capital. Cardano's absence is noticed and it costs us.
What specifically concerns me
Sponsorship money is the easiest treasury money to waste and the hardest to attribute. My yes is on presence being necessary, not on any belief that a booth converts by itself. Showing up is the floor, not the strategy.
What I am asking of the proposer if this passes
It was enacted. Publish outcomes: qualified conversations, partnerships progressed, developer signups. Cardano needs marketing more than almost anything else, which is exactly why our marketing spend needs to be the most accountable spend we have.