Withdraw ₳6,000,000 for Unveiling the First Unified Global Events Marketing S...
This treasury withdrawal funds **Unveiling the First Unified Global Events Marketing Strategy for Cardano** which will provide the following services: Revitalize Cardano's global presence and foster ecosystem growth, we aim to host and participate in a dynamic series of events in 2025 and 2026. These events will target diverse audiences, including developers, enterprises, blockchain enthusiasts, and policymakers, to drive engagement, innovation, and adoption. This Treasury Withdrawal is submitted by Intersect on behalf of the vendor. The following sections; Abstract, Motivation, Rationale and Vendor Profile have been sourced from the approved proposal submitted by the Vendor as part of the Intersect budget process. This treasury withdrawal funds one of 39 proposals to give effect to the approved budget info action for ₳275,269,340, administered by Intersect via gov_action1u9x73kwufaxa70lfy59g4ynwyrcsaxdcd0gxzzmh67s9fxq4j8hqqk2phgh. The information provided herein is intended to fulfill the spirit of the constitutional requirement for a treasury withdrawal info action by also providing the details of the proposed solution, alignment to the budget, and amount to be withdrawn from the Cardano Treasury.
Reasoning
Written after the vote was cast
What this asks for, and from whom
6,000,000 ADA for unveiling the first unified global Cardano brand and marketing effort.
What would have to be true for this to be a good use of treasury funds
This is the category I have been demanding for years. Cardano has never been good at marketing and it has cost us adoption we should have had. A unified brand instead of a dozen disconnected voices is overdue.
What specifically concerns me
This was part of the 2025 Intersect budget slate, which I voted as a slate. I am saying that plainly rather than pretending each line got its own week of deliberation. The slate came through a community budget process with a support threshold before it ever reached the chain, and my judgment was that the process outcome deserved backing in Cardano's first real treasury cycle. On this item specifically, my concern is the opposite of most Dreps: not that we are spending on marketing, but that six million buys a brand exercise rather than actual reach. Brand guidelines do not acquire users.
What I am asking of the proposer if this passes
It was enacted. Show reach and conversion, not deliverables. New developers, new users, new integrations that trace back to the campaign. Cardano can have the best technology in the world, and without distribution it means nothing.